From the category archives:

BEHIND THE SCENES

Waka, Diddy and Ross shoot the visual to the remix for Flocka’s hit record. Footage by Get Noticed Media.

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Here’s a behind-the-scenes clip from the video shoot to Teddy P’s new single off his upcoming rEVOLVEr album. The music video will premiere on March 18th is directed by Jeremy Rall.

After the jump are pictures from the video shoot courtesy of Derick G.

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“The song is called ‘Massive Attack,’ ” she explained. “I’m excited for people to hear me … doing more than one verse. It’s really creative. Shout-out to [songwriter] Sean Garrett. I’ve always loved his style. He really kinda had a great idea of what I wanted to do. I wanted to be theatrical, but I am very serous about what I do. He was able to mesh that together and have a really fun but direct record, if that makes sense. … This video, it’s just, like, monsta. The video is a monsta.”

Drake, the Birdman. Garrett and Amber Rose all made the trek for the clip, directed by Hype Williams. Earlier in the afternoon, a helicopter swooped down as Minaj and Rose put pedal to the metal in a pink Lambo.

“I brought my BFF Amber Rose out here,” Nicki said while sitting in her ride. “This is a massive attack. We shot the helicopter scene. Obviously, I had to have a hot-pink Lamborghini. We’re having fun in the car, and we see a freakin’ helicopter chase us. So we get on the walkie-talkie, like, ‘Mayday! Mayday!’ It’s really fashion and beauty shots, and we’re acting like we’re doing something important.

“I kinda always like to do things in an unexpected fashion,” she added. “I didn’t want to shoot the typical new-artist vision. Thank God I have a wonderful label that stands behind me and my vision. I met Hype in a freakin’ airport. I didn’t recognize him without his dreads. We exchanged information, and it happened to be a week before I wanted to shoot a video. I told him the idea. Of course, I had to let Baby and Slim know and hope they would understand my expensive taste. It all came together. Sean Garrett is on the hook.”

Nicki also filmed scenes where she jumps in the mud and crawls through the forest. “It’s just beautiful — the clothes, everything. The ambiance,” she said. “It’s for all the girls that like to play dress-up. They’re gonna love this one.”

Minaj’s next video will be a feature: She and Usher are shooting “Lil’ Freak.” Meanwhile, the Young Money diva will also be working on her debut LP. Like her song, it will also be massive.

“You can expect it to be almost like the soundtrack to a movie,” she explained. “It’s gonna take you somewhere that … it’s kinda gonna tell a story. I didn’t just want to make an album that had a club record, just the obvious. I wanted to paint a very graphic picture. And every record that I’m doing for the album, I can see the stage show, I can see the video. It’s just gonna be big. You can expect it to be big.” – MTV

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Video: Drake Talks ‘Over’ Music Video

by ILLIONAIRE on March 15, 2010

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“This is my first video,” the Young Money franchise player said, sitting in his trailer. “I’ve shot a lot of videos before, but this is my first attempt to establish myself as Drake the artist. Shooting the other videos I’ve done has been great. I really don’t care what other people think about them, they were great experiences for me. I’ve learned a lot from them. Today, I’m shooting with somebody I really look up to and respect. I’m shooting with Anthony Mandler.”

“We talked colors, we talked epic, emotion-evoking visuals,” the 23-year-old Toronto native said of the collaborative “Over” video. “The story is actually interesting. The song is so aggressive, and it’s sort of a love story in the video. It has a lot to do with the album [Thank Me Later]. The album is about finding love, feeling ‘Have I sold my soul’ as far as ‘Will I ever be able to gain the trust of a woman? Will I only be able to be around the dark, evil women? Will I ever find that pure love?’ Those elements are in the video. I look strong, I feel great, my knee’s feeling great. I’m jumping around, doing all kinds of stuff.”

The song “Over” touches on Drake reaction to fame and stardom. ” ‘Over’ was definitely a choice of mine,” he said of releasing it as a single. “I’ve got a lot of great songs on the album. A lot of songs that sound familiar but are brand-new. I still got the same emotions of the songs you love, whether it be ‘Say Something’ or ‘Best I Ever Had’ or ‘Bedrock.’ For people who enjoy what I’ve done in the past, I’ve got a lot of songs to cater to them. But ‘Over’ was a song I did for myself.

“We took a trip to Jamaica, where I did a lot of work for my album,” he elaborated. “There was this calm before the storm, and ‘Over’ represented the storm to me. It’s the moment. I wanted to emerge at first from this album and just let people know ‘This is how I’m coming out in the public eye. I’m ready for anything.’ Then when you get the album, it’s like, ‘Oh, he’s still human. He’s still thinking the same way.’ I wanted people to understand I could have lost it. ‘Over’ could have been my entire album. Just ’cause that’s what this industry and game will do to you if you lose yourself.”

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ThisIsCurtis drops the official behind-the-scenes look of Blue Hefner’s Beamer, Benz, Or Bentley music video. The visual drops on March 16th.

DOWNLOAD: Lloyd Banks x Juelz Santana – Beamer, Benz, Or Bentley

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After the jump, Mrs. Knowles sits down with ABC News to talk about the Beyonce Cosmetology Center she opened at the Phoenix House in Brooklyn last week.

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Trina, with Keri Hilson and Diddy shoot the first single off her upcoming album titled Amazin’.

DOWNLOAD: Trina f. Diddy & Keri Hilson – Million Dollar Girl

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J. Cole Covers The Source

by ILLIONAIRE on March 4, 2010

Hits newsstands March 23rd.

PREVIOUSLY: B.o.B. x J Cole – Gladiators [No DJ]

After the jump is behind the scenes footage from the cover shoot as Jermaine talks “what the game’s been missing.”

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Derick G goes behind-the-scenes of the making of Wayne’s brand new Eminem-assisted Rebirth single.

RELATED: Fire Delays Lil Wayne’s Sentencing

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